Q&A WHAT IS MATCHA TEA?

For a true matcha product the tea bushes are tenderly cultivated under well regulated shades and hand-picked for harvest. This allows the manufacturer to select only the freshest tenderest leaves. It goes without saying that in this case the amount of tea that can be produced is limited. It thus doesn’t surprise that a matcha of this quality is near to impossible to obtain in the West.

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Q&A WHAT IS THE JAPANESE TEA CEREMONY?

First what I feel is important to indicate is that the term ‘tea ceremony’ is a mistranslation. The word ‘ceremony’ only partially captures what the practice really is and calls for misunderstandings about the concept. It is a ritual but one that is not only used for ceremonial purposes. It essentially is a rite of hospitality, and that is why we prefer to refer to it as ‘the rite of tea’.

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